Don’t discount material choice in product development. Brand Oxo products are a great example of material choice building brand equity. Oxo came out with a line of kitchen utensils using TPR overmold as a design element. Oxo became known for ‘black handles’ along with clear, user-based forms. Product Choosing the right material can make or [...]
Two designs decades apart. Getting products into MOMA involves three key areas for success. Blog Post by Kim Porter Brand Equity Brand equity is the first key area for MOMA consideration. This means a clear, concise vision of what your product is about, a signature look and form driving product function. Kipiis was not [...]
3 Ways Whiteboards Contribute to the Product Development Process Blog Post By Kim Porter A lot of people think there is a clear delineation between right- and left-brain thinking; and that you’re either right or left. Left-brain dominant thinkers have an aptitude for logic, reasoning, language, and numbers. That’s why most engineers are very [...]
Kipiis Bib Clips, “Make Anything a Bib” We all have great ideas that make great products; we are all designers. The difference is whether we take action to create the products we imagine. HatchOne’s clients have great ideas and a lot of passion. The initial meet-and-greet involves sharing three basic needs for successful product [...]
