3 Ways Visual Frames Build Brands
Business plans are documents that outline the details of a business - usually a startup - and define its objectives and how to achieve specific goals. It’s a written roadmap from marketing, financial and operational perspectives. What’s missing in most business plans is any specifics about the business brand. Most often a ‘brand’ is associated [...] Read More
Passive Cooling in Product Design
If mechanical designers ruled the world, all electro-mechanical products would be passively cooled. Why? There are five primary reasons: Eliminate moving parts that fail Decrease the cost of the equipment Eliminate noise Decrease repairs and maintenance Ensure warranty These are the promises of passive cooling systems in products, and really, they lead to a win-win-win [...] Read More
Material Choices in Product Design
Don’t discount material choice in product development. Brand Oxo products are a great example of material choice building brand equity. Oxo came out with a line of kitchen utensils using TPR overmold as a design element. Oxo became known for ‘black handles’ along with clear, user-based forms. Product Choosing the right material can make or [...] Read More
MOMA Product Success
Two designs decades apart. Getting products into MOMA involves three key areas for success. Blog Post by Kim Porter Brand Equity Brand equity is the first key area for MOMA consideration. This means a clear, concise vision of what your product is about, a signature look and form driving product function. Kipiis was not [...] Read More
Whiteboard Product Development
3 Ways Whiteboards Contribute to the Product Development Process Blog Post By Kim Porter A lot of people think there is a clear delineation between right- and left-brain thinking; and that you’re either right or left. Left-brain dominant thinkers have an aptitude for logic, reasoning, language, and numbers. That’s why most engineers are very [...] Read More